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Home > Resource Center > White Papers > Your Ideas Are Your Assets
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At the next meeting of your Board of Directors, you are asked to generate a "Top 50" list of your company's most valuable, strategic assets. What would it include? Since this is now the "knowledge economy," you'd probably include a key patent or two, and maybe some unique proprietary know-how or special trade secrets. But it is very likely that you would significantly underestimate the importance and worth of your intellectual assets - assets that comprise 70% or more of your total valuation.
Why? Because you don't have the same visibility into your intellectual assets as you do with your trucks, machinery, inventory and other physical assets. If you did, you might not like what you saw. Far too many companies are discovering that they've accumulated patent portfolios that are as much as 75% dormant or underutilized, or perhaps more aptly put, return zero financial value to the business.
The issue of intangible asset visibility is coming to the forefront. The SEC, stock analysts and even individual investors want to be assured that a company's soft assets are reliably and fairly valued, as well as being safeguarded and managed properly. It only makes sense that investors would want increased visibility into and more discernment of the intangible assets that comprise 70% or more of a corporation's overall value.
What is your company proactively doing to manage and protect its proprietary assets? What will you tell your board and shareholders when they ask you to list your company's core proprietary assets, where they are and who's working on them?
Find out more by requesting our whitepaper on Innovation Management.
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In the middle of difficulty lies opportunity. Source: Albert Einstein MindMatters can help you evaluate your current innovation environment.
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