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Home > Products > Innovator Professional Version > Competitive Intelligence Module
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Information on your competition is everywhere.
Because companies are continually releasing information via newspapers, magazines, and other outlets, there is a constant stream of useful data regarding the activities of the major players in your industry. Although this data is pervasive, gathering it from many sources, analyzing it, and turning it into useful information is challenging.
One of the best mechanisms for collecting this information is your own employees, as they have a vested interest in maintaining competitive advantages. To facilitate this process, Innovator can be configured with a module to collect and process Competitive Intelligence. The Innovator Lightweight Access Point is an easy-to-use web portal specifically designed for collecting information from thousands of people efficiently.
Employees use simple forms that capture vital information, such as the nature of the information, the source, the companies involved, and other relevant data. Once captured, the information is immediately routed to the appropriate R&D, Marketing, or Competitive Strategy review committees and analyzed for its impact on the business.
Employees who provide valuable information are tracked and rewarded through the Innovator’s performance measurement module, completing the cycle and encouraging continued participation.
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See the Innovator Enterprise Management System in action, request an Innovator demonstration.
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Want more information about how MindMatters can help with your process?
In the middle of difficulty lies opportunity. Source: Albert Einstein MindMatters can help you evaluate your current innovation environment.
We'll show you how to use Innovator™ both to speed the time from idea to profit and to increase the value of your innovation process.
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