Competitive Intelligence Module

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	Competitive Intelligence Module

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Information on your competition is everywhere.

Because companies are continually releasing information via newspapers, magazines, and other outlets, there is a constant stream of useful data regarding the activities of the major players in your industry. Although this data is pervasive, gathering it from many sources, analyzing it, and turning it into useful information is challenging.

One of the best mechanisms for collecting this information is your own employees, as they have a vested interest in maintaining competitive advantages. To facilitate this process, Innovator can be configured with a module to collect and process Competitive Intelligence. The Innovator Lightweight Access Point is an easy-to-use web portal specifically designed for collecting information from thousands of people efficiently.

Employees use simple forms that capture vital information, such as the nature of the information, the source, the companies involved, and other relevant data. Once captured, the information is immediately routed to the appropriate R&D, Marketing, or Competitive Strategy review committees and analyzed for its impact on the business.

Employees who provide valuable information are tracked and rewarded through the Innovator’s performance measurement module, completing the cycle and encouraging continued participation.

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In 2002 (most recent year), 8,254 civil cases related to intellectual property theft were filed in U.S. courts.

Source: U.S. Department of Justice

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